A private discipline for the modern athlete's life.
Larucci is a wealth intelligence platform designed initially for professional footballers, with future expansion to other professional athletes. It is built and operated by Firmoby Technologies.
The modern professional footballer earns across multiple income streams, often in multiple countries, while working with accountants, agents, advisers and family members who rarely see the same picture at the same time.
Larucci is the private workspace where that picture finally lives in one place. It is not a regulated adviser and does not sell investment products. It is the discreet, structured layer between the athlete and the professionals they choose to trust.
Built for the career. Designed for life beyond it.
Firmoby Technologies builds private financial infrastructure. Larucci is our first product, developed alongside professional footballers, accountants and advisers who work with them.